ThursdaySep 04, 2025 9:00 am

As AI Use Grows, Social Media is Reaching an Inflection Point

Social media was premised on delivering platforms where people could interact authentically. Platforms promised to foster genuine connections, allowing users to see the things they were generally interested in, such as the photos of a friend’s wedding or your nephew’s dog. Even the influencers who championed different causes or niches were actually human. With the ascent of AI, the human aspect of social media is being crowded out by algorithms and AI-generated content geared at maximizing clicks or driving adverts. Today, when users go to their feed on social media, the bulk of the content that comes up is often…

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TuesdaySep 02, 2025 9:00 am

How to Improve Tracking Your Expenditure on Social Video Marketing

Some companies find it hard to accurately track how much they are spending on social video advertising. This could be because many departments are involved in marketing campaigns and each department records their spend differently, making it hard to unify the tracking of spends on video advertising. We discuss some measures that help establish order in this chaos so that everything is measurable and can be easily accessed. The first step is to establish clarity when setting up a video campaign. This involves indicating when exactly the social media effort has been initiated. You then have to classify the format…

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