Four Factors Fueling the Growth of the Cloud Storage Industry

By 2031, the cloud storage industry is expected to be worth $120 billion, growing at an 8.5% CAGR over the coming six years. Several factors are powering this explosive growth, and we discuss some of them below.

Technological innovation is one key factor behind this growth. Resources are being pumped into ways to boost cloud storage performance, slash costs, and improve functionality. Innovation is being geared towards enabling more industries to utilize cloud storage, and the new emerging technologies like advanced analytics, IoT, automation and artificial intelligence are making a strong case for the increasing use of cloud storage.

Novel end-use applications are also increasing in different sectors that didn’t traditionally utilize cloud storage. For example, the increasing pace at which the automotive sector is adopting high-end tech is creating a growing need for cloud storage. Similarly, health care, industrial manufacturing, consumer electronics and the telecom sectors are also needing cloud storage to enable the different new functionalities that their systems require.

Favorable infrastructure and government policies are also ensuring that this segment will keep growing for years to come. Various policy frameworks, tax incentives, and funding programs are laying the groundwork for growth in the cloud storage market. Agendas like the creation of smart cities are increasing the utility of cloud storage, and many emerging economies, such as those in the Asia-Pacific, are creating explosive demand for cutting-edge cloud storage services. Private companies are responding to this need and innovating accordingly.

Massive resources are being channeled into R&D and companies are also ramping up their capital outlay to expand cloud storage capacity and infrastructure. The stiff competition within the cloud storage industry is pushing firms to inject more capital into their operations so that they not only remain relevant but also stay ahead of their competitors. The push to commercialize next-generation solutions has reached a feverish pitch in aspects like scalability, increased efficiency and sustainability of operations.

Given that North America led the way in the uptake of cloud storage, it naturally takes top spot in rankings of regions where cloud storage is experiencing strong growth. However, other regions like Europe and Asia-Pacific countries are quickly catching up in terms of demand for these services.

Major players like Amazon Web Services, Google Cloud, Alibaba Cloud and Apple Inc. (NASDAQ: AAPL) are working to expand their footprint using different models as the race for technological dominance heats up not just between companies but also between different countries. Consumers are likely to be the biggest beneficiaries of this fierce competition intensifying around the world.

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