New Report Shows How Ecommerce is Leveraging Agentic AI

A new report published by Netcore shows that ecommerce brands that focused on execution tended to pull ahead of those that simply spent more on incorporating AI tools without determining how exactly those tools would deliver results. In this case, strategic execution trumped blind integration.

The report shows that brands that spent more on AI tools that weren’t focused on specific goals tended to see minimal, if any, increase in their conversion rates. In contrast, those that coalesced their AI tools around clear goals and unified data reaped the rewards of their spend on AI tools.

The document provides examples of major retailers like Walmart that moved away from regarding product discovery as a component at the top of marketing funnels to an aspect of the sales process. This shift enabled the brands to treat product discovery as something that required intelligent follow-up from agentic AI tools so that conversion could happen quickly, and the results started pouring in.

The authors of the report also show that ecommerce brands that benefited the most from agentic tools changed from running episodic campaigns to leveraging AI tools to keep campaigns running all the time. The AI tools were able to adapt dynamically based on the behavior of customers, the context of the contact, and its timing. This approach helped to take advantage of all customer interactions in ways that traditional static campaigns couldn’t do.

The report cites an example of Restaurant Equippers to illustrate how the search process can be used by agentic AI tools to have conversational guidance that quickly results into conversion or sales without bumping up ad spend.

The authors caution that many brands made the mistake of thinking that they would attain better outcomes by adding more AI features to their sites. Such efforts were more of experiments, and experiments deliver desired results in just a few cases. In contrast, the brands that focused their efforts on leveraging a few agentic AI tools focused on attaining specific unified goals had better outcomes because they designed the ecommerce system to deliver traceable results and reiterated if things didn’t go as planned.

All in all, the report shows that agentic AI will separate those that lead from those that lag behind. Digital teams, growth leaders and ecommerce brand teams can use this report to learn what mistakes were made as retailers attempted to jump on the AI bandwagon and how the successful ones learned from those mistakes. It is highly likely that giant brands like Amazon.com Inc. (NASDAQ: AMZN) are way ahead of their rivals in leveraging agentic AI to stay ahead of the competition.

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