How to Improve Tracking Your Expenditure on Social Video Marketing
Some companies find it hard to accurately track how much they are spending on social video advertising. This could be because many departments are involved in marketing campaigns and each department records their spend differently, making it hard to unify the tracking of spends on video advertising. We discuss some measures that help establish order in this chaos so that everything is measurable and can be easily accessed. The first step is to establish clarity when setting up a video campaign. This involves indicating when exactly the social media effort has been initiated. You then have to classify the format…